I’m in love… with a S’more at Shug’s Soda Fountain

I have a confession: I’ve never met a s’more I didn’t like.

At summer camp growing up, I’d be first in line to get marshmallows and affix them onto a makeshift rotisserie. I’d race over to the flames to get the best spot by the fire so I could slowly toast my marshmallows until the outside was a puffy, almost-burnt golden brown. I didn’t think s’mores should be a seasonal food, so I learned how to make s’mores in the microwave—I ran experiments to find the exact time the marshmallows needed to puff up but not explode, and how many seconds the chocolate needed to melt beneath that glorious pillow of sugar.

So, basically, I love s’mores.

I’d seen Shug’s on Instagram—they decorated for it, after all. The other night, we wanted dessert (and a place to kill time) between dinner at Chan and a movie (we saw Red Sparrow—OMG). We left the restaurant and started walking towards Pike Place—and stumbled into the adorable Shug’s.

The small ice cream parlor on 1st Ave in downtown has the perfect Instagram aesthetic: white marble bar counters, a custom chalkboard menu, flower wallpaper, icy mint walls and a display of champagne and glass chalices. It’s so cute—which is how exactly you get the Instagrammers in the door. More Instagrammers = more business.

Basically, Shug’s is adorable.

They also serve S’MORES SUNDAES.

Yeah. You read that right. S’MORES.

Vanilla ice cream, melted fudge, marshmallows that get torched before your very eyes, then topped with graham cracker crumble.

If you’re visiting Seattle or live here and are looking for a cute plate for dessert near Pike Place—visit Shug’s.

Order at the counter, then take a seat at the white marble counter top near the side window (it has the best light for Instagram shots).

Shug’s Soda Fountain and Ice Cream

LOCATION: 1525 1st Avenue at Pike Place Market, Seattle, WA 98101


Author: Becca Risa Luna

Seattle-based fashion writer and personal essayist. Likes designer handbags, glaring openness, and subtle vulgarity.

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