How I Used Design Thinking (and IKEA) to Redesign My Kitchen

Design thinking focuses on people first, seeking to understand users’ needs and develop effective solutions to meet them. It’s a solution-based approach to problem-solving, which is exactly what I need when designing my kitchen.

SEO-Led Category Page Content Strategy Under CMS Constraints

How web content strategy, SEO, and information architecture can improve discoverability even within tight technical constraints—by aligning internal systems with user intent, especially in ecommerce.

Zulily’s Refer a Friend Campaign: Fun, Fresh & Brand Voice-y

Zulily’s brand team approached the creative team to refresh the look and feel of the referral program.  The creative team proposed a refreshed referral program to introduce new customers to the brand while also offering existing customers an incentive.