Content Designer | UX Writer | Strategist | Design Thinker
I’m a content professional with two decades of experience in brand strategy and communications. Using the power of language, I design digital experiences that make life a little easier.
How I Used Design Thinking (and IKEA) to Redesign My Kitchen
Design thinking focuses on people first, seeking to understand users’ needs and develop effective solutions to meet them. It’s a solution-based approach to problem-solving, which is exactly what I need when designing my kitchen.
SEO-Led Category Page Content Strategy Under CMS Constraints
How web content strategy, SEO, and information architecture can improve discoverability even within tight technical constraints—by aligning internal systems with user intent, especially in ecommerce.
Updated Diamond Education Guides for Modern Shoppers
Buying a diamond online is a very high-risk purchase and that’s where diamond education comes in. As a content designer, I was tasked with updating Ritani’s buyer journey to include a more delightful product experience.
Becca Risa Luna 