Writer | Content Designer | Strategist | Design Thinker
⋆ CSU Chico alum, BA in Mass Communication Design
⋆ 16 years in ecommerce & marketing creative
⋆ 9 years as a copywriter & content designer
⋆ Handbag collector
⋆ Voracious reader
⋆ Travel enthusiast
⋆ Blogging since 2007
Beyond work, I’m passionate about resale and the circular economy, mental health advocacy, and travel. I’m also writing my first novel and spending plenty of time with my miniature schnauzer.
Recent Creative Work
COPY, CREATIVE STRATEGY
Email Marketing
Subject lines that get clicks, not unsubs. Increased click-through rate on email campaigns by focusing on storytelling and brand voice vs. discount language.
DESIGN THINKING
How I Used Design Thinking to Renovate My Kitchen
See how I apply research, constraints, and iterative decision-making to real-world design problems. And see how good my new kitchen looks.
SEO, CREATIVE STRATEGY
SEO-Led Category Page Updates
Led content strategy updates that improved organic visibility and conversion across high-traffic categories.
COPY, CREATIVE STRATEGY
Media & Ads
Improved paid media performance with benefit-forward copy that balanced urgency and trust.
Becca Risa Luna 