I’m Becca Risa Luna
I connect content, search, and site merchandising to help people find what they need, understand their options, and buy with confidence.
Creating digital experiences that help people find, shop, and feel good about it.
The Work
Zulily
SEO & LANDING PAGES
Simplified a complex catalog so shoppers can find what they need even faster.
Nordstrom Rack
LIFECYCLE EMAILS
Email flows worth clicking: a gentle nudge for customers to come see what’s on the Racks.
Ritani
CONTENT DESIGN
Updated Ritani’s buyer journey to include a more delightful product experience.
The best products answer the question behind the question, without asking your customer care team more questions.
Behind The Scenes
The Story So Far
I’m a content strategist with 15+ years of ecommerce experience spanning site merchandising, brand messaging, and digital content. My work connects what customers need to know with how a business organizes, publishes, and presents it: from category pages and buying guides to lifecycle emails and brand voice playbooks.
I bring a design background, hands-on CMS experience, and deep knowledge of fashion and resale. I’m especially interested in the details that make a digital experience easier to navigate, understand, and trust.
What I Bring
✯ Design Thinking
✯ Content Strategy
✯ User Experience
✯ Site Merchandising
✯ Buyer Education
✯ SEO & Category Discovery
✯ Content Operations, CMS Publishing & QA
✯ Customer Journeys
✯ Conversion Optimization
Interested in working with marketplaces, resale, and brands that help people make thoughtful purchases.
Blending creative operations, content strategy, and merchandising for awesome customer & team experiences.
“One of the best I’ve worked with! Reach out to Becca if you have a project or role that needs creative muscle power.”
HAFIZ HUDA, former boss at Zulily
SARA CARDACE, former manager at Zulily
Becca is unique in that while she has an incredible knack for creating unique, innovative marketing copy, she also has a deep editorial/long-form background as well as strong design skills that make her a jack of all trades… All in all, there are myriad roles in the ever-evolving landscape of brand marketing and content strategy/design that I think Becca could be an excellent fit for and I wouldn’t hesitate to recommend her for all of your marketing needs.
THIG GISHURU, former manager at Zulily
I had the pleasure of working with Becca. She reported directly to me and is someone who is driven to produce the best quality work for any given project or campaign. She’s someone who consistently helped elevate the quality of our work with her brave, out-of-the-box thinking. Her professionalism, positive attitude and good vibes are what I will remember most. Becca is an incredible asset to anyone lucky enough to work with her!
DAVID HOWE, former manager at Ritani
Becca is an incredibly talented copywriter. Her ability to quickly adapt her voice and take feedback from the team has made her a delight to work with. She also has a gift for visual design, which has been invaluable. It’s one thing to write great copy, but it’s another altogether to craft it in a way that fits the visual space it is intended for. Becca’s attention to detail and desire to write outstanding creative has made her one of the best wordsmiths I have had the privilege of working with.
