Problem

Yoogi’s homepage needed a refresh that addressed new users and provided more ways to discover the variety of luxury products they carry. Three key brand pillars needed to be included in the copy:

• Authenticity
• Establishing trust
• Getting a good deal

Creative Brief

Make it easy for new users to understand that Yoogi’s Closet buys and sells authenticated pre-owned luxury goods. There should be distinct sections to differentiate between the shopping and selling. The design should include large images, social proof, and merchandising opportunities.

• Widen the page while retaining fully Responsive Design.
• Do away with dated gradients of the current design. Replace with a simple design that highlights photography and merchandising opportunities.
• Top headline text will be editable in admin and rotate messages.
• Homepage should focus on our value proposition messaging and tell our clients a story – hero shot, why should you buy from us, why you should sell to us, curated products for more custom merchandising opportunity.
• Visually appealing design to use custom photography of our products.

Creative Approach

I presented a clean, modern look with a lot of room to merchandise the page for sales opportunities. Many design features could be made updated in Magento CMS without the use of a developer or designer, so the page can be updated efficiently and more often.

• Succinct, straightforward microcopy.
• Homepage incorporates value proposition messaging throughout, while also allowing room for seasonal marketing campaigns.
• The products in the “Why shop with Yoogi’s” section can be changed out regularly without a designer or developer.
• Include a section for client testimonials for social proof.
• The merchandising blocks in the bottom section allow for more merchandising opportunities to appeal to more of shoppers.