I help e-commerce brands grow their revenue with email. As an email copywriter, I write content for marketing emails. Whether it’s trigger, campaign, or weekly special emails, I’m known for providing creative concepts and merchandise opportunities. Email marketing copy is persuasive and designed to encourage subscribers to purchase. I’m a big fan of testing subject lines and pre-headers to increase open rates and fun CTAs to increase click-through rates.
Trigger Emails for Nordstrom Rack
Role: Copywriter
Goal
Refresh trigger email series to align with updated branding and new messaging.
Creative Approach
Short and sweet with a touch of cheeky, playful energy, Nordstrom Rack’s brand voice is confident, which is hard to achieve when the character count is limited. The team tested various designs to see which would perform best and implemented subject-line A/B testing.
Results
Overall Performance
Revenue: +32% YOY
Engagement: +91% YOY
Conversion: +32% YOY
Click-Through Rate: +30% YOY
Trigger Emails for Zulily
Role: Senior Copywriter
Goal
Refresh post-purchase trigger campaign to align with updated brand guidelines. The Brand stakeholders requested playful exclamations along with helpful tips to make it easy for customers to understand the journey of their order.
Creative Approach
For online retailer Zulily, email was the primary communication between customers. This allowed the brand to use its brand voice in all email placements, including post-purchase trigger emails. I used playful, modern language and familiar abbreviations.
Email Copywriting for Yoogi’s Closet
Role: Copywriter & Graphic Designer
Goal
For luxury accessories reseller Yoogi’s Closet, image is everything. The voice and tone is authentic, trusted, and relationship-oriented. Yoogi’s Closet has a highly engaged email list with over 140k subscribers who are seasoned luxury experts and online shoppers. Customers are comfortable spending money but want a good value for their purchases. The price of goods represents a significant amount of money, so all speaks to the value of the products without being sales-y.
Approach
In order to establish trust, all copy needed to use specific brand-oriented language, show that they are experts in luxury authenticity, and prove that their customer service is best in class.
Results
- Average monthly email revenue: $45,000
- Gross email revenue 2019-2020: $5.1 million
- 10% increase revenue Y-Y
- 36% increase in email list growth Y-Y by offering special incentives, giveaways, and opt-in at checkout
Email Copywriting for Ritani
Ritani’s email marketing focused on engagement, trend, fashion jewelry for a female audience. The voice and tone of Ritani’s copy is playful and confident. While serving as in-house marketing copywriter for Ritani, I wrote 3 emails per week for their special marketing emails.
Email Copywriting for The Mine (now part of Lowe’s)
The Mine, now part of Lowe’s, was a high-end home decor company. The Mine’s target audience were people who wanted to put a personal stamp on the interior design of their own home. Their email marketing was meant to promote merchandise and inspire customers.
Contact me
I’d love to hear about your projects! Fill out this form and I’ll get back to you.
Your message has been sent
Becca Risa Luna 