Email Marketing for Yoogi’s Closet
Graphic design, art direction, copywriting, merchandising
For the luxury clientele of Yoogi’s Closet, image is everything. I approach email campaigns with the objective of creating clean, bright campaigns that get clients excited about luxury goods. In my role, I come up with concept, merchandise, select imagery, write the copy, and then design the campaign. I managed all email marketing design including transactional automated email series, weekly email campaigns, and sales email campaigns.
- Gross email revenue 2019-2020: $5.1 million
- 10% increase revenue Y-Y
- 36% increase in email list growth Y-Y by offering special incentives, giveaways, and opt-in at checkout